Summer tourism should grasp the market cultivation and professional guidance of Tianci cooler

According to the development of summer tourism in 2013, it is believed that the national summer tourism market has initially formed and the economic benefits of summer tourism have emerged; Different destination cities have distinctive development paths and models. However, overall, the development of China's summer tourism industry is still in the development and cultivation period, manifested by the insufficient strategic height of summer tourism, often staying at the tourism sector and seasonal product level; Summer tourism strengthens the advantage of the destination's summer climate in the market, invisibly suppressing or even negating the tourism suitability of other seasons, resulting in significant regulatory pressure for "negative effects"; The embryonic form of the summer resort economy is emerging, but there is insufficient understanding of the tourism industry attribute of summer resort tourism, believing that summer resort tourism is "relying on the weather to eat", which is realistically manifested as "the climate is an objective advantage, but tourism is a weakness"; The industrial structure of the summer economy is unitary, with industries such as summer tourism, summer tourism real estate, and tourism transportation developing well, while other extended industries such as summer vacation and recuperation, and off-season agriculture lagging behind; Summer tourism products lack characteristics, often due to a simple reorganization of existing routes and products, which cannot reflect the professionalism of summer tourism. Based on this, the 2014 report identified "market cultivation and professional guidance" as the key words for this year.